goodIt’s Not How Good You Are, It’s How Good You Want To Be is written by world’s top advertising guru, Paul Arden.

Its a small book only 127 pages can be completed in 1 hr max. A practical, action-able read, it will boost your creativity, productivity and ability to navigate the tricky boundaries between art and business. This book has many inspiring quotes.

Few take away from book are:

  1. Strive for excellence
  2. Have a vision for yourself
  3. Share your ideas freely
  4. Don’t look for the next opportunity, but realize the one in hand is the opportunity
  5. Accentuate the positive
  6. Don’t be afraid to make mistakes
  7. Take responsibility

Check out this book on amazon.

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