How you can easily influence and persuaded others

influenceInfluence: The Psychology of Persuasion by Dr. Robert B. Cialdini is a book on how we get fooled by various tricks of Influences. Its a classic book on psychology of why people say “yes”.

He discuss following universal principal of Influences:
1. Reciprocation : We always reciprocate with gifts / favor we receive.
2. Commitment / Consistency : We tend to keep our promises and tend to keep our consistence perception in mind of others.
3. Social proof : We tend to look around and be a part of crowd to make easy decision making.
4. Liking :  If we like people we get easily agree to him/her even if they are wrong.
5. Authority : We feel a sense of duty or obligation to people in positions of authority.
6. Scarcity : This principle says that things are more attractive when their availability is limited.

You have to read and understand many concepts, hence it was not a easy read. It took me more than 20 days to read this book, but it was worth it.

You can buy this book from Amazon by clicking here.

Check out video below for understanding this principals.