Jab, Jab, Jab, Right Hook book written by social marketing expert Gary Vaynerchuk desicribe importance of social networking platforms for marketing. Gary goes in to does and dont’s of how to do marketing on social networking platforms. Also he goes in details with each large social marketing platforms like Facebook,Twitter, Instagram, Tumblr etc. For each of this platform at the end he discuss case studies of real life examples of marketing strategies of various companies (big and small) which make it huge on this platforms and which companies are not using the platform natively.
This book is a must read to any marketing manager who whats to utilize and promote their brand to social networking.